Company Details:

Nairobi,   Kenya

Contract

Closing Date for Receiving Applications:
31-03-2021
KSh. -

Job Details

Job Level Middle Management
No. of positions available 1
Department Sales & Marketing
Industry Water & Sewer

Job Description

  • Create and execute campaigns whilst tracking overall success.
  • Overall responsibility for marketing strategy and execution of the Jibu brand – Rwanda/Goma.
  • Lead trade events to grow the brand more.
  • Work directly with the existing franchisee’s network and build a  strong relationship, work with them to ensure local area marketing is successful and provide the tools of success.
  • Project Management – Including forecasting, brand management and implementation of communication plans.
  • Unlock new business opportunities through effective marketing to ensure the Jibuco and its franchisee network meet their growth targets.
  • Manage the marketing budget and calendar.
  • Ensure annual events, conferences are a success – Use every creativity to make the brand stand out.
  • Make recommendations for new products, promotions, and alternatives ways to reach key target markets.
  • Lead the planning and execution of point of sale and marketing material to support promotions.
  • Support new franchisee launches via consumer research, and go to market strategy
  • Lead social media and digital marketing strategy to increase followers and engagements across multiple platforms
  • Support local franchisee stores with marketing plans to drive sales.
  • Ensure local marketing campaigns are consistent with global strategy and leverage global best practices

Job Requirements

Minimum Requirements

  • Bachelors/ Masters in the relevant subject.
  • Experience with FMCG brands required
  • Experience working with 3rd party agencies preferred
  • Experience coordinating BTL activities in Kenya preferred
  • Social media / digital marketing experience required (including running advertisements on Facebook)
  • Background in communication / journalism / something with lots of writing preferred
  • Evidence of some ability to be creative (verbal or visual) preferred
  • Graphic design or photography experience would be a big plus
  • 3 – 5 years of previous experience as a marketing manager, product manager, strategist, sales manager or related marketing field.

Required Skills

Preferred Candidate Personality

Additional Information

Job Advertisement Details

Advertise Job From - Start Date 02-2-2021
Post Job as Anonymous No
Email Address / URL to receive applications info@xupajobs.com
Would you like to feature this job ? No
Feature Job - Start Date

Company Details

Company Description

Jibu capitalizes and equips entrepreneurs to establish affordable access to basic necessities, starting with an anchor product of safe water.